Usage Comparison
Quill Shift Literary Agency posted little to nothing on all three of their accounts during my observation period. They were nowhere near achieving the recommended posting levels set by experts (see Table 4, page 21), and I assume this is because they did not have a plan set in place for posting to begin with. When it comes to businesses, half of them fail because they do not have a plan, and I feel this is the same case with social media.
3 Seas Literary Agency
3 Seas Literary Agency is a full-service literary agency that began in 2000. Now, they represent more than fifty authors, whom have appeared on the New York Times, USA Today, and Publishers Weekly Best Sellers lists.
Below, a table illustrates how often 3 Seas posted on Twitter and Facebook – their two, online outlets – during this project.
3 Seas Literary Agency
3 Seas Literary Agency is a full-service literary agency that began in 2000. Now, they represent more than fifty authors, whom have appeared on the New York Times, USA Today, and Publishers Weekly Best Sellers lists.
Below, a table illustrates how often 3 Seas posted on Twitter and Facebook – their two, online outlets – during this project.
Table 1: 3 Seas Literary Agency’s social media activity on Twitter and Facebook between January 13th-March 31st, 2017.
On average, 3 Seas Literary Agency posts seven times on Twitter and four times on Facebook each week. While this number is still far below expert recommendation (see Table 4, page 21), they have nearly four times the amount of Twitter followers than Quill Shift does (4,222 to 1,089), so they must be doing something right.
Penguin Random House
Penguin Random House is one of – if not the – most recognizable name(s) in publishing. Predictably, this is reflected through their large, online platform. Below, a table illustrates how often Penguin Random House posted on Twitter, Facebook, Instagram, and Tumblr – four out of their six, online outlets – during this project.
Penguin Random House
Penguin Random House is one of – if not the – most recognizable name(s) in publishing. Predictably, this is reflected through their large, online platform. Below, a table illustrates how often Penguin Random House posted on Twitter, Facebook, Instagram, and Tumblr – four out of their six, online outlets – during this project.
Table 2: Penguin Random House’s social media activity on Twitter, Facebook, Instagram, and Tumblr between January 13th-March 31st, 2017.
Due to the larger numbers and numerous platforms, I have created another table below, displaying the amount Penguin posts on each platform per week and day.
Table 3: Penguin Random House’s weekly and daily (rounded) social media activity on Twitter, Facebook, Instagram, and Tumblr between Janury 13th-March 31st, 2017.
Aside from Facebook, Penguin surprisingly posts below expert recommendation (see Table 4, page 21). However, with more than a million Twitter followers, 600,000 Facebook likes, and 147,000 Instagram followers, Penguin Random House has no need to continue to build their consumer base. The focus of their social media now is to promote their brand, market their products (authors), and sustain interest in both.
Conclusion
Quill Shift Literary Agency is not posting enough to build and grow their audience base, nevertheless keep interest in their brand or products (authors). Having only posted twice in an eleven-week timespan, they are hurting themselves more than helping themselves, especially when small businesses need to work harder than “the big guys” to succeed. Quill Shift needs to put the effort in so they have their own chance in the spotlight. How they can, and should, do so is outlined in the Recommendations section further in this proposal. First, however…
3 Seas Literary Agency and Penguin Random House see success because they make contact with their clients and consumers on a regular basis, generating continued confidence and trust within them. Though, as I have stated before, content is just as important – if not more so – than making contact. In the next section of this proposal, content will be discussed.
Conclusion
Quill Shift Literary Agency is not posting enough to build and grow their audience base, nevertheless keep interest in their brand or products (authors). Having only posted twice in an eleven-week timespan, they are hurting themselves more than helping themselves, especially when small businesses need to work harder than “the big guys” to succeed. Quill Shift needs to put the effort in so they have their own chance in the spotlight. How they can, and should, do so is outlined in the Recommendations section further in this proposal. First, however…
3 Seas Literary Agency and Penguin Random House see success because they make contact with their clients and consumers on a regular basis, generating continued confidence and trust within them. Though, as I have stated before, content is just as important – if not more so – than making contact. In the next section of this proposal, content will be discussed.